The essential functions [of management] are, first, to provide the system of communications; second, to promote the securing of essential efforts; and third, to formulate and define purpose. (Barnard 1968: 217)
de um dialogo sobre management. Tem mais:
"I would say the key management issue now is how to recruit, retain, develop, and support highly skilled and educated people, working in smaller numbers with a high degree of autonomy and with their rates of pay no longer the main cost drivers, but their individual and team contributions being crucial to organizational survival and prosperity."
nao e uma tarefa facil. e pra isso que eu estudo afinal.
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